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Communicating across 20 deployment areas

Boston-based Cataldo Ambulance’s Ron Quaranto discusses leading a large EMS organization through the pandemic, recruitment and retention, and vaccine mandates


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This episode of EMS One Stop is sponsored by Blink; the mobile app helping EMS providers to better communicate with their field staff. Learn more about how Blink’s two-way communications features are helping to reduce first responder turnover at

Communicating is the subject of this edition of the EMS One-Stop podcast. Host Rob Lawrence welcomes UK-based George Monk, from Blink, and Ron Quaranto, a board member of the American Ambulance Association and co-chair of the AAA Workforce Board.

Quaranto is executive vice president for operations of Cataldo Ambulance, based in Boston.

Cataldo is the largest 911 provider in Massachusetts, and the discussion focuses on the challenges of leading a large organization in the pandemic including retention and recruiting, vaccines and mandates, and – above all – communicating with the workforce, in Cataldo’s case, now spread across 20 deployment areas.

Rob Lawrence has been a leader in civilian and military EMS for over a quarter of a century. He is currently the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, Massachusetts, and part-time executive director of the California Ambulance Association.

He previously served as the chief operating officer of the Richmond Ambulance Authority (Virginia), which won both state and national EMS Agency of the Year awards during his 10-year tenure. Additionally, he served as COO for Paramedics Plus in Alameda County, California.

Prior to emigrating to the U.S. in 2008, Rob served as the COO for the East of England Ambulance Service in Suffolk County, England, and as the executive director of operations and service development for the East Anglian Ambulance NHS Trust. Rob is a former Army officer and graduate of the UK’s Royal Military Academy Sandhurst and served worldwide in a 20-year military career encompassing many prehospital and evacuation leadership roles.

Rob is a board member of the Academy of International Mobile Healthcare Integration (AIMHI) as well as chair of the American Ambulance Association’s State Association Forum. He writes and podcasts for EMS1 and is a member of the EMS1 Editorial Advisory Board. Connect with him on Twitter.