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EMS leaders can learn valuable insights and perspectives through cross-cultural exchange relationships with other emergency services professionals
First 911 call placed and received in Haleyville, Ala. on Feb. 16, 1968; marketing and education opportunity ever since
Videos of technical rescues, tactical medics, and raging fires overshadow the realistic expectations of our profession
Cloning your best customers — and using their language — is a great way to land new customers
To get positive coverage of your events, think local — don’t dismiss the church bulletin and community papers
Your goal is to use this powerful ally to get your message out
Marketing is something that should be a part of our normal business
Instead of relegating celebration to a single week in May, consider how to recognize the accomplishments of EMS providers and organizations all year long