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Jim Marshall presented with Lifetime Achievement Award at Pinnacle 2023

The co-founder of the 911 Training Institute was recognized for his life’s work in helping 911 and EMS professionals


By Bill Carey

SAN ANTONIO, Texas — Jim Marshall, MA, was honored with the Pinnacle Lifetime Achievement Award at the 18th Pinnacle EMS Leadership Forum last month . The award recognizes individuals who have made significant contributions to public safety and EMS over the course of their careers.

Marshall is co-founder and CEO of the 911 Training Institute (911TI), which provides resiliency training to 911 and EMS professionals. He also serves as lead instructor for 911TI, strategically leading the organization in the development of curriculum and resources to benefit the 911 industry.

“Thank you to Fitch and Associates for their great kindness in blessing me with this award. I am grateful beyond words. The award has value only in proportion to the value we as stakeholders place on the lives of our first responders and as we embrace our shared responsibility to strategically invest in their wellbeing,” Marshall said. “There’s so much more work left to do. Let’s get it done!”

Marshall is a licensed mental health professional specializing in the development and delivery of innovative science-driven training, tools, and resources fostering the optimal well-being of 911 professionals and their confident mastery of calls involving mental crises and suicide. He is also co-editor of “The Resilient 9-1-1 Professional: A Comprehensive Guide to Surviving & Thriving Together in the 9-1-1 Center”.

“Jim has made it his life’s work to help others who are really in need, some of which may not even know it. He has sought to help those in our profession not only respond to and repair but also prepare for and prevent incidents that damage our mental and physical well-being. He is a person that inspires others to be better human beings,” Anthony Minge, EdD, senior partner at Fitch & Associates and Pinnacle Program Committee co-chair, said.