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Why EMS can’t sing along with this Anthem

Matt Zavadsky explains how a commercial insurer’s reimbursement proposal — and looming Medicaid changes — could reshape EMS funding

In this week’s episode of EMS One-Stop, we examine two major financial threats facing EMS reimbursement.

Host Rob Lawrence is joined by Matt Zavadsky to analyze the recent Elevance (Anthem) Health Public Policy Institute paper, which argues that commercial insurers should reimburse ambulance services at approximately 160% of the Medicare fee schedule.

| NEW RESOURCE: What Paramedics Want in 2026

Zavadsky, EMS/mobile healthcare consultant with PWW | Advisory Group, explains why this paper is significant, noting that Medicare already reimburses below the actual cost of providing ambulance services. If policymakers adopt or even believe Elevance’s recommendations, commercial reimbursement could fall dramatically, removing one of the few revenue sources that currently offsets chronic underpayments from Medicare and Medicaid. The discussion highlights the growing influence of commercial insurers in state legislatures and stresses the need for EMS leaders to counter policy proposals with credible cost and operational data rather than anecdotal arguments.

The conversation then shifts to CMS’s proposed Medicaid supplemental payment rule (GEMT), where Matt predicts that most of the proposed changes are likely to survive into the final rule despite industry opposition. Both hosts discuss their review of the public comments, noting differing impressions of stakeholder sentiment but agreeing that agencies should begin financial planning now for a potential reduction in supplemental Medicaid revenue beginning in 2029.

Throughout the episode, the recurring theme is that EMS must become far more effective at explaining both the cost of readiness and the consequences of underfunding. The episode concludes on a more positive note by highlighting the newly released What Paramedics Want in 2026 report as a practical roadmap for improving workforce satisfaction while the industry continues addressing long-term reimbursement challenges.

Additional resources

“The next battle over ambulance reimbursement will not be won with emotional stories or clever slogans.”
The proposed rule highlights a long-standing disconnect: ambulance reimbursement pays for transports, while communities depend on agencies to maintain round-the-clock readiness
Staff the system, support the workforce, stabilize the workload and protect recovery time

Key quotes

“The commercial insurance industry is creating a story that elected officials may perceive as reasonable. We need to combat that story with facts.” — Matt Zavadsky

“Medicare reimbursement is already below cost, so using it as the benchmark automatically discounts ambulance services.” — Matt Zavadsky

“We do a great job telling stories about the lives we save. We do a poor job telling the story of what it costs to provide that service.” — Matt Zavadsky

“The balance billing issue is going to be the No. 1 issue in the next 12 months.” — Matt Zavadsky

“The first time local elected officials hear there’s a problem is usually when the sky is already falling. We need to tell the story before the sky falls.” — Matt Zavadsky

“Know your costs; know your costs at different service levels, and begin educating your local community.” — Matt Zavadsky

“This isn’t necessarily good news, but it’s something we need to understand and all work together to deal with.” — Rob Lawrence

Episode timeline

00:00 – Introduction and the Elevance Health Public Policy Institute report

02:00 – Matt explains who Elevance Health is and why the report should be viewed as a commercial insurer’s policy position

03:30 – Discussion of state balance billing legislation and how commercial insurers are successfully pushing lower reimbursement benchmarks

06:15 – Breakdown of what percentages of Medicare actually mean using national EMS financial data

08:30 – Why using Medicare as the reimbursement benchmark is fundamentally flawed because Medicare itself pays below cost

10:30 – Discussion on the political influence of insurers and why EMS must counter with data-driven messaging

12:30 – Why EMS has historically struggled to tell its financial story despite being effective at telling patient care stories

14:20 – Matt predicts balance billing legislation will become the industry’s No. 1 policy issue over the next year

16:10 – Potential consequences if commercial reimbursement falls to 160% of Medicare

17:30 – Discussion on community funding, essential service models and matching service expectations with available revenue

22:20 – Transition to CMS’s proposed Medicaid supplemental payment (GEMT) rule

22:45 – Review of public comments submitted on the CMS proposal and differing observations about stakeholder support

25:00 – Matt predicts the CMS rule will largely move forward and agencies should prepare accordingly

27:45 – California and other states discussed as examples of systems likely to experience significant reductions in supplemental Medicaid funding

30:45 – Closing on a positive note with discussion of the What Paramedics Want workforce survey

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Rob Lawrence has been a leader in civilian and military EMS for over a quarter of a century. He is currently the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, Massachusetts, and part-time executive director of the California Ambulance Association.

He previously served as the chief operating officer of the Richmond Ambulance Authority (Virginia), which won both state and national EMS Agency of the Year awards during his 10-year tenure. Additionally, he served as COO for Paramedics Plus in Alameda County, California.

Prior to emigrating to the U.S. in 2008, Rob served as the COO for the East of England Ambulance Service in Suffolk County, England, and as the executive director of operations and service development for the East Anglian Ambulance NHS Trust. Rob is a former Army officer and graduate of the UK’s Royal Military Academy Sandhurst and served worldwide in a 20-year military career encompassing many prehospital and evacuation leadership roles.

Rob is the President of the Academy of International Mobile Healthcare Integration (AIMHI) and former Board Member of the American Ambulance Association. He writes and podcasts for EMS1 and is a member of the EMS1 Editorial Advisory Board. Connect with him on Twitter.