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Why EMS should advertise its presence at community events

Most people don’t realize EMS is there in the background, so subtly highlighting it demonstrates an agency’s commitment to the community

Standing by at a major community event is a staple of life for an EMS provider. When the Friday night lights come on to light the field, an EMT or medic is usually standing on the sidelines, waiting to assist in a medical emergency. The same holds true for other contact sports, festivals, concerts, and a myriad of events that require a safety net to protect the health of those gathering in a small area.

Chances are pretty likely that most of the public won’t know, or frankly care, that we are there in the background, waiting for the emergency that often will never come. Unlike our fellow law enforcement brothers and sisters, whose obvious presence serves as a deterrent to the potential of crime, EMS is the group that goes about its business quietly.

That sets up the occasional news story like this one, where civilians who equate EMS only with an emergency vehicle that takes patients to hospitals didn’t realized a collapsed Kansas football player was immediately treated by a medic on the sidelines.

This lack of understanding contributes to the moments of frustration people can experience when they perceive a reality that isn’t. Agencies would do well to place discrete but noticeable evidence of their presence, be it a unit, placard or banner that raises the awareness of those in attendance.

In a larger sense, such awareness will also connect the community to its emergency care network. In this era of tight budgets and system reorganizations, existing services should be seen as a clear partner within the public safety net. Standbys, charitable events, and other non-911 efforts can really demonstrate an organization’s commitment to the health and welfare of the community.

Art Hsieh, MA, NRP teaches in Northern California at the Public Safety Training Center, Santa Rosa Junior College in the Emergency Care Program. An EMS provider since 1982, Art has served as a line medic, supervisor and chief officer in the private, third service and fire-based EMS. He has directed both primary and EMS continuing education programs. Art is a textbook writer, author of “EMT Exam for Dummies,” has presented at conferences nationwide and continues to provide direct patient care regularly. Art is a member of the EMS1 Editorial Advisory Board.