Yahoo! Shine
WASHINGTON — Temporary tattoos are not traditionally considered must-have back-to-school shopping items — but that could change. This year, some students with severe allergies are returning to class with their medical issues stamped on their skin for their own protection.
“Right now there’s a huge awareness, whether because of going back to school or because of the recent incident in California,” SafetyTat founder and mother of three Michele Welsh told Yahoo! Shine. Welsh was referring to the recent tragic death of a 13-year-old girl with a peanut allergy at a Sacramento summer camp. “Unfortunately it sometimes takes something like that for people to say, ‘Wow, it really can happen.’”
Welsh created her 5-year-old company — offering products that include temporary tattoos and long-lasting, write-on skin stickers — after using a ballpoint pen to nervously scrawl her cell phone number on her kids’ arms at a crowded amusement park, in case they got separated, and realizing it was maybe not the best way to go about it.
Full story: Allergy Tattoos: Should Kids Wear Warning Labels to School?