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Leading into 2026: The four actions every EMS leader must take

Financial collapse, market churn and rising risks define today’s EMS landscape

New Year Direction Concept 2026

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Powered by EMSIntel.org (AIMHI + AAA)

The EMS Intel Series: Throughout 2025, the EMS profession experienced a level of volatility that no single agency could fully view from its local vantage point. When hundreds of news stories from across the country were aggregated and analyzed through www.EMSIntel.org, an AIMHI and AAA project that tracks real-time developments affecting EMS, an unmistakable national picture emerged. The stories were not scattered anomalies. They were chapters in a single narrative about systems reaching structural limits, while simultaneously being forced to evolve.

Communities struggled to fund basic EMS readiness. Large private providers exited long-held contracts, while smaller agencies either merged, dissolved or were absorbed into larger systems. In rare circumstances, often after irrefutable data from advocacy groups, state and local policymakers began giving EMS the kind of attention it has requested for decades. And throughout it all, leaders were left to stabilize operations in real time while the ground shifted beneath them.

This series presents four linked essays based on the EMSIntel.org dataset, each exploring one of the major national themes of 2025 and ending with a clear leadership resolution for 2026.

Read Part 1: Funding on fire: EMS funding is broken — and communities are done pretending it’s not

Read Part 2: On shaky ground: Communities are rethinking who delivers care — and how to protect against the next sudden shutdown

Read Part 3: When policymakers finally showed up: 2025 marked a rare turning point as lawmakers moved on workforce incentives, TIP reimbursement and contracting reform

Read Part 4: Leading into 2026: The four actions every EMS leader must take

This closing installment draws together the national findings revealed by EMSIntel.org and distills them into a leadership blueprint for 2026.
The first three articles painted a picture of a system under stress. Funding instability, market volatility and rapid policy change are now the norm rather than the exception.

For EMS leaders, the challenge is clear. It is no longer enough to maintain operations. The profession must evolve.

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Financial instability demands decisive action. Leaders must accept that relying solely on long-held myths about EMS delivery is no longer possible.

Further, the reliance on only transport revenue as a sole source of revenue to support EMS delivery will not be sustainable for most communities.

Communities across the country are adopting new revenue sources and changing EMS delivery models because they have no other choice. Agencies that continue using outdated deployment models and financial structures will encounter staffing failures, deteriorating response capacity and declining system health.

Market volatility now demands strategic foresight, not optimism. Provider exits, takeovers, mergers and even full system collapses are no longer rare events; they are becoming routine.

Leaders must build continuity plans that preserve service delivery, regardless of which organization happens to hold the contract at any given moment.

The communities that experienced the most severe disruption this year were often those that assumed their provider would always remain stable. Market forces drive business decisions that do not always align with political expectations, whether that means undercutting prices, refusing to subsidize unsustainable contracts or simply confronting the fiscal reality of doing business.

Financial performance metrics must be grounded in the genuine cost of service delivery. EMS is a business — like it or not — and leaders must become competent finance managers. The surprises are rarely surprises at all; they can be forecast.

If you do not know your cost per call or your unit-hour cost, you are building systems on the wrong narrative. And when that happens, people can die, and systems can and do go broke. It is easy to talk about response times as the problem, right up until the moment you are in charge and discover that hitting the target while missing the point is how systems fail.

Provider safety must become a strategic imperative. Ambulance thefts, assaults, fatigue related incidents, and operational injuries continue to rise. These are not simply personnel issues. They are system stability issues. Agencies that do not protect their people will continue to lose them.

The path into 2026 requires courage, deliberate planning and a willingness to confront uncomfortable truths. EMS is entering a transformation period. Leadership will determine whether that transformation strengthens or weakens the profession.

Leader resolution for 2026: Redesign your delivery model based on evidence-based research and local data. Add a new sustainable funding mechanism. Show up in policymaking spaces. Invest in at least one measurable safety improvement.

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Rob Lawrence has been a leader in civilian and military EMS for over a quarter of a century. He is currently the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, Massachusetts, and part-time executive director of the California Ambulance Association.

He previously served as the chief operating officer of the Richmond Ambulance Authority (Virginia), which won both state and national EMS Agency of the Year awards during his 10-year tenure. Additionally, he served as COO for Paramedics Plus in Alameda County, California.

Prior to emigrating to the U.S. in 2008, Rob served as the COO for the East of England Ambulance Service in Suffolk County, England, and as the executive director of operations and service development for the East Anglian Ambulance NHS Trust. Rob is a former Army officer and graduate of the UK’s Royal Military Academy Sandhurst and served worldwide in a 20-year military career encompassing many prehospital and evacuation leadership roles.

Rob is the President of the Academy of International Mobile Healthcare Integration (AIMHI) and former Board Member of the American Ambulance Association. He writes and podcasts for EMS1 and is a member of the EMS1 Editorial Advisory Board. Connect with him on Twitter.
Rodney Dyche serves as director of compliance and risk management for PatientCare EMS Solutions, a multi-state emergency medical services provider. In this role, Rodney is responsible for enterprise-wide compliance oversight and risk management strategy, supporting PatientCare’s diverse operational footprint, its hybrid-online EMS education program, and its dedicated ambulance remount facility.


Rodney’s EMS career began as a teenager in rural Missouri, where he developed a foundational understanding of small-system operations and community-based response. That early experience was followed by a broad range of system-level roles across the country, including MAST (Kansas City), REMSA (Reno), and Mercy (Las Vegas) — giving him first-hand exposure to urban, suburban and high-performance EMS models.


Rodney holds a Bachelor of Science in Business and Managerial Economics from the University of Nevada, Las Vegas, and earned his Doctor of Law (JD) from California Western School of Law. Outside of EMS, he is a licensed amateur (HAM) radio operator and enjoys fishing, off-roading and reading.
Matt is an EMS/mobile healthcare consultant with PWW | Advisory Group, focusing on assisting local communities, EMS agencies, fire departments, ambulance services, hospitals and other healthcare organizations evaluating and improving their EMS and mobile healthcare delivery systems. Prior to joining PWW|AG, he served as the chief transformation officer for MedStar Mobile Healthcare, the Public Utility Model EMS system serving Fort Worth and 13 other cities in North Texas where he helped guide the development and implementation of innovative programs with healthcare and community partners to transform the role of MedStar in the healthcare system and community. Matt has a master’s degree in healthcare administration, with a Graduate Certificate in Healthcare Data Management. He is an emergency medical technician (EMT), past president of the National Association of Emergency Medical Technicians (NAEMT) and the executive director for the Academy of International Mobile Healthcare Integration (AIMHI), an association comprised of high-performance and Public Utility Model EMS systems across the United States and Canada.