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Funding on fire: Communities are saying the quiet part out loud

EMS funding is broken — and communities are done pretending it’s not

US Dollars in fire

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The EMS Intel Series: Throughout 2025, the EMS profession experienced a level of volatility that no single agency could fully view from its local vantage point. When hundreds of news stories from across the country were aggregated and analyzed through www.EMSIntel.org, an AIMHI and AAA project that tracks real-time developments affecting EMS, an unmistakable national picture emerged. The stories were not scattered anomalies. They were chapters in a single narrative about systems reaching structural limits, while simultaneously being forced to evolve.

Communities struggled to fund basic EMS readiness. Large private providers exited long-held contracts, while smaller agencies either merged, dissolved or were absorbed into larger systems. In rare circumstances, often after irrefutable data from advocacy groups, state and local policymakers began giving EMS the kind of attention it has requested for decades. And throughout it all, leaders were left to stabilize operations in real time while the ground shifted beneath them.

This series presents four linked essays based on the EMSIntel.org dataset, each exploring one of the major national themes of 2025 and ending with a clear leadership resolution for 2026.

Read Part 1: Funding on fire: EMS funding is broken — and communities are done pretending it’s not

Read Part 2: On shaky ground: Communities are rethinking who delivers care — and how to protect against the next sudden shutdown

Read Part 3: When policymakers finally showed up: 2025 marked a rare turning point as lawmakers moved on workforce incentives, TIP reimbursement and contracting reform

Read Part 4: Leading into 2026: The four actions every EMS leader must take

Across America, the EMS funding model is cracking in plain sight. Throughout 2025, city councils, county boards and township supervisors reached the same uncomfortable conclusion.

They can no longer financially sustain ambulance coverage at the levels communities have come to expect, relying on a brittle combination of transport billing, volunteerism and municipal subsidy.

| WATCH: Hyper-turbulent times: EMS economics and AI guardrails with Matt Zavadsky and Dr. Shannon Gollnick

The past year produced story after story of communities turning to levies, millage increases, sales tax proposals, first responder fees, subscription programs, transport rate hikes and repeated attempts to write off uncollectable EMS bills. Each action represented a community trying to keep its system afloat for just one more year.

The underlying truth is unavoidable. EMS is the only essential public safety function expected to fund itself by billing the person who needs help. That model may have worked when call volume was lower, labor was cheaper and volunteer participation was high. It is not working today.

Agencies are struggling to recruit and retain staff. Equipment and vehicle costs have risen sharply. Payer mix has deteriorated. Hospital offload delays have tied up units for hours at a time, driving overtime and eroding deployment efficiency. Meanwhile, insurance reimbursement still assumes a world where EMS exists to transport patients and nothing more.

|MORE: From 73 to 33 minutes: How Sacramento reinvented patient offload times

Across rural America, communities publicly acknowledged that they could not maintain ambulance readiness without new tax support. Many were frank enough to say that failure to pass a levy would mean losing local coverage entirely. Suburban areas created new service fees to offset the sharp increase in non-transport EMS calls that currently generate little fee for service revenue. The result was the same everywhere: The gap between the cost of readiness and the reimbursement for transport widened further.

Some regions responded with creativity. Counties experimented with subscription models. Others used general fund allocations previously reserved for police or fire. A handful explored economic development revenue as a long-term stabilizer. Yet most communities simply raised taxes because all other options had already been exhausted.

Those communities brave enough used evidence-based research and local data to right-size service delivery by changing to tiered deployment models and strategically changing response time expectations.

The variations in approach mattered less than the underlying message. The current EMS funding and deployment models will not carry the profession into the next decade.

The EMSIntel.org dataset shows that these local headlines were not isolated events. They reflected a national recognition that the traditional funding structure is collapsing. Unless EMS embraces diversified revenue, strategic advocacy and sustainable financial planning, and an honest assessment of system design and deployment, the cycle of crisis will continue.

Leaders entering 2026 have a choice. They can hope the system stabilizes on its own, or they can build a new foundation — one built on clinical, operational and financial realities. Hope has not served EMS well. Intention must replace it.

Leader resolution for 2026: Add at least one new sustainable funding source. Transport billing alone cannot support a modern EMS workforce.

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Rob Lawrence has been a leader in civilian and military EMS for over a quarter of a century. He is currently the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, Massachusetts, and part-time executive director of the California Ambulance Association.

He previously served as the chief operating officer of the Richmond Ambulance Authority (Virginia), which won both state and national EMS Agency of the Year awards during his 10-year tenure. Additionally, he served as COO for Paramedics Plus in Alameda County, California.

Prior to emigrating to the U.S. in 2008, Rob served as the COO for the East of England Ambulance Service in Suffolk County, England, and as the executive director of operations and service development for the East Anglian Ambulance NHS Trust. Rob is a former Army officer and graduate of the UK’s Royal Military Academy Sandhurst and served worldwide in a 20-year military career encompassing many prehospital and evacuation leadership roles.

Rob is the President of the Academy of International Mobile Healthcare Integration (AIMHI) and former Board Member of the American Ambulance Association. He writes and podcasts for EMS1 and is a member of the EMS1 Editorial Advisory Board. Connect with him on Twitter.
Rodney Dyche serves as director of compliance and risk management for PatientCare EMS Solutions, a multi-state emergency medical services provider. In this role, Rodney is responsible for enterprise-wide compliance oversight and risk management strategy, supporting PatientCare’s diverse operational footprint, its hybrid-online EMS education program, and its dedicated ambulance remount facility.


Rodney’s EMS career began as a teenager in rural Missouri, where he developed a foundational understanding of small-system operations and community-based response. That early experience was followed by a broad range of system-level roles across the country, including MAST (Kansas City), REMSA (Reno), and Mercy (Las Vegas) — giving him first-hand exposure to urban, suburban and high-performance EMS models.


Rodney holds a Bachelor of Science in Business and Managerial Economics from the University of Nevada, Las Vegas, and earned his Doctor of Law (JD) from California Western School of Law. Outside of EMS, he is a licensed amateur (HAM) radio operator and enjoys fishing, off-roading and reading.
Matt is an EMS/mobile healthcare consultant with PWW | Advisory Group, focusing on assisting local communities, EMS agencies, fire departments, ambulance services, hospitals and other healthcare organizations evaluating and improving their EMS and mobile healthcare delivery systems. Prior to joining PWW|AG, he served as the chief transformation officer for MedStar Mobile Healthcare, the Public Utility Model EMS system serving Fort Worth and 13 other cities in North Texas where he helped guide the development and implementation of innovative programs with healthcare and community partners to transform the role of MedStar in the healthcare system and community. Matt has a master’s degree in healthcare administration, with a Graduate Certificate in Healthcare Data Management. He is an emergency medical technician (EMT), past president of the National Association of Emergency Medical Technicians (NAEMT) and the executive director for the Academy of International Mobile Healthcare Integration (AIMHI), an association comprised of high-performance and Public Utility Model EMS systems across the United States and Canada.