Trending Topics

Video: Verizon debuts first responder tribute campaign

“The Team that Wouldn’t Be Here” shares the stories of NFL players who were saved by first responders

By News Staff

NEW YORK — Verizon debuted a campaign honoring the first responders who saved the lives of NFL players.

The Team that Wouldn’t Be Here” is a two-week initiative that kicked off with a 60-second spot during the AFC and NFC Championship games.

The campaign shares true stories of 11 NFL players and one coach whose lives were saved in traumatic situations by first responders.

The name of the campaign highlights the fact that they would not be where they are today if it weren’t for the first responders.

According to Verizon, the first responders involved in the campaign inspired the company to follow the television spots with a 30-minute documentary, which will expand their stories. It will premiere Thursday, Jan. 31 at the Verizon Experience at Super Bowl Live.

The company is also donating $1 to First Responders Outreach for every social share of the campaign with the tag #AllOurThanks, up to $1.5 million.

Firefighter-Paramedic Mike Anderson shares what it was like having his work life chronicled for NBC’s new show – and the playful razzing that followed
The National EMS Memorial Service stopped in North Huntingdon to remember fallen EMTs, paramedics
Whether it’s your first time setting foot in the Alamo City or you’re a regular on the River Walk, this year’s conference location offers something for everyone