Vidacare Announces 'Heroes Campaign'


Vidacare, the leading developer, manufacturer and marketer of advanced intraosseous technology, today announced the development of the Heroes Campaign, a monthly recognition program to honor emergency professionals. The award aims to acknowledge unsung heroes who act quickly and effectively to obtain vascular access with the EZ-IO product system.

Vidacare is asking for all emergency medical personnel, including EMTs, paramedics, flight medics, fire fighters, emergency physicians and emergency nurses to nominate colleagues via an entry form on the company website: www.vidacare.com. Entries should paint a picture of how the emergency responder used the EZ-IO to gain vascular access and the outcome of the event.

The final judging each month will be performed by A.J. Heightman, the editor of Journal of Emergency Medical Services . One emergency service provider per month will be recognized by the company as a Vidacare Hero. At the end of the year, one Ultimate Vidacare Hero will be picked of the monthly winners to select an emergency services student in his or her community to receive the Vidacare Intraosseous (IO) Scholarship.

"This campaign is a way to give emergency professionals the applause they deserve," says Mr. Heightman. "Emergency responders act selflessly on a daily basis entering into places unknown, sometimes amidst sub-standard conditions, to save lives. I am pleased to be a part of a program that recognizes these men and women as the heroes they are."

The Vidacare EZ-IO product system allows intraosseous access through the bone marrow cavity in patients suffering from an acute injury or illness. The EZ-IO product system provides a viable alternative to traditional intravenous (IV) access, which is often difficult to gain in patients whose veins have collapsed as a result of trauma or dehydration. When traditional vascular access is challenging or time consuming, the EZ-IO product system enables emergency health professionals to drill inside the bone, providing for the rapid, secure and safe delivery of lifesaving drugs and fluids.

“We are excited to announce the Heroes Campaign as part of a larger effort to recognize emergency professionals in cities and small towns across the U.S.,” says Philip W. Faris, president and CEO of Vidacare. “These individuals should not be ‘unsung,’ and we are committed to sharing their acts of heroism with the public at large.”

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