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How do you reward too-loyal customers?

D.C. first responders team up to petition for guardianship of one frequent flyer, but that model isn’t scalable

Many of us have handled frequent flyers in our EMS systems — those who call on a regular basis, who often have few medical issues to contend with. Most of us groan and bear it, performing our assessment and offering little help besides a ride to the medical turnstile known as the emergency department.

That’s going to change. As attention continues to focus on areas of medical waste, we will need to be part of the solution to route “loyalty customers” to better, more effective interventions.

Oddly, improved practices may drag down EMS finances. Although many of these patients are uninsured, quite a few are covered by MediCaid or other government-sponsored coverage. However little it is, it may be revenue that is lost when transports stop. On the other hand, in states where MediCaid is being expanded, these future changes may actually help with the financial abyss that is EMS.

In D.C., awarding guardianship for this frequent caller sounds like a positive change, not only for her, but also for the city and the system. It looks like a cooperative effort was made to seek out realistic options to reduce her call frequency, and that bodes well. But a longer-term, broader solution will be needed to reduce the frequency of these calls for EMS systems across the nation.

Art Hsieh, MA, NRP teaches in Northern California at the Public Safety Training Center, Santa Rosa Junior College in the Emergency Care Program. An EMS provider since 1982, Art has served as a line medic, supervisor and chief officer in the private, third service and fire-based EMS. He has directed both primary and EMS continuing education programs. Art is a textbook writer, author of “EMT Exam for Dummies,” has presented at conferences nationwide and continues to provide direct patient care regularly. Art is a member of the EMS1 Editorial Advisory Board.