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Live from NEMSMA: From battlefield to boardroom

A Marine general’s blunt leadership truths meet a forward-looking vision of AI, autonomy and a profession that can’t stand still

This edition of EMS One-Stop, recorded at the inaugural National EMS Management Association conference in Arlington, Virginia, pairs two complementary conversations about leadership and the future of EMS.

In the first half, General Robert Neller brings a military leader’s lens to universal leadership truths: lead yourself first, remember that everyone is watching, stay humble, listen better and understand that decisiveness matters. His message is simple and sharp. People want leaders who will set the example, make the call when it matters, and balance standards with empathy.

| MORE: EMS Leadership Institute — AI and the future of EMS

In the second half, NEMSMA President Dr. Hezedean Smith reflects on a successful launch for the conference and looks ahead to where EMS leadership must go next. He frames this association as a growing home for mentorship, shared learning and strategic thinking, while also pointing to the disruptive forces already reshaping the profession:

  • Artificial intelligence
  • Redesigned systems
  • Recruitment and retention pressures
  • The possibility of autonomous ambulance operations

Taken together, the episode is both a leadership masterclass and a forward look at an EMS profession that cannot afford to stand still.
Insert internal promo: Leadership isn’t complicated — but it is hard

Memorable Quotes from General Robert Neller

  • “Decisiveness is a Marine Corps leadership trait.”
  • “You know, you can’t keep admiring the problem, you know, do something.”
  • “You’ve got to lead yourself first.”
  • “I wish I’d been a better listener.”
  • “Your example is the most powerful tool you’ll have as a leader.”
  • “Just make a decision.”
  • “Maybe the world would be a little more consensus if we’re a little more empathetic to the other person’s point of view.”
At NEMSMA’s leadership conference, Dr. Brent Myers makes the case that waiting for federal guidance is a losing strategy — and local governance is the only path forward.

Memorable quotes from Dr. Hezedean Smith

  • “I’m very excited that we have a full room and the sessions are going very well.”
  • “The status quo can’t stay the status quo, and we have to look at ways to move the system forward.”
  • “You might see self-driving ambulances where both crew members or three crew members are in the back and the ambulance routes them to the hospital.”
  • “We’re turning the corner and we’ll be turning the corner rather quickly.”
  • “I think we need to focus on making the work easier for our providers.”
  • “There’s always mentorship opportunities there as well.”

Episode timeline

00:39 – Rob sets the scene from the inaugural NEMSMA conference in Northern Virginia.
00:51 – Rob introduces General Neller as the opening keynote speaker.
01:38 – General Neller explains his leadership “roadmap,” beginning with leading yourself first.
03:38 – Rob and General Neller discuss how leaders are always being watched.
06:04 – Advice for the newly promoted EMS lieutenant: growth takes time, ask for advice, study and learn.
08:11 – General Neller reflects on what he wishes he had known earlier in his career: be a better listener.
09:41 – The “don’t eat the cake” story becomes a lesson in humility and example-setting.
11:42 – General Neller discusses when leaders must consult and when they must simply decide.
13:22 – Final leadership theme from General Neller: empathy strengthens standards rather than weakening them.
17:04 – Rob returns with Dr. Hezedean Smith, President of NEMSMA.
17:18 – Dr. Smith describes the early success of the inaugural conference and strong turnout.
18:12 – Dr. Smith confirms planning is already underway for next year because the event has outgrown the venue.
19:25 – Discussion shifts to the future direction of EMS leadership and system design.
19:49 – Dr. Smith highlights AI, system redesign, and recruitment and retention as major themes.
20:47 – Dr. Smith talks about self-driving ambulances, solar-powered systems and rapid technological change.
21:38 – Dr. Smith emphasizes that technology must make providers’ work easier, not harder.
22:22 – Rob asks why people should join NEMSMA.
22:28 – Dr. Smith outlines mentorship, information sharing and rapid organizational growth.
23:13 – Dr. Smith closes by reaffirming NEMSMA’s role in the EMS leadership space.
23:46 – Rob signs off from what he calls an “amazing time” at the conference.

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Previously on EMS One-Stop

Rob Lawrence has been a leader in civilian and military EMS for over a quarter of a century. He is currently the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, Massachusetts, and part-time executive director of the California Ambulance Association.

He previously served as the chief operating officer of the Richmond Ambulance Authority (Virginia), which won both state and national EMS Agency of the Year awards during his 10-year tenure. Additionally, he served as COO for Paramedics Plus in Alameda County, California.

Prior to emigrating to the U.S. in 2008, Rob served as the COO for the East of England Ambulance Service in Suffolk County, England, and as the executive director of operations and service development for the East Anglian Ambulance NHS Trust. Rob is a former Army officer and graduate of the UK’s Royal Military Academy Sandhurst and served worldwide in a 20-year military career encompassing many prehospital and evacuation leadership roles.

Rob is the President of the Academy of International Mobile Healthcare Integration (AIMHI) and former Board Member of the American Ambulance Association. He writes and podcasts for EMS1 and is a member of the EMS1 Editorial Advisory Board. Connect with him on Twitter.