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Mattel creates EMT, doctor, nurse action figures; sales benefit first responder fund

Proceeds from the “Play It Forward” toy collection will go toward the First Responders First initiative


Mattel has unveiled its “Play It Forward” collection of action figures featuring EMTs among, nurses, delivery drivers and doctors. Proceeds from the collection, sold under the Mattel subsidiary Fisher-Price, will go toward the #FirstRespondersFirst initiative.


Deb Kiner
The Patriot-News, Harrisburg, Pa.

EL SEGUNDO, Calif. — Mattel has issued a #ThankYouHeroes collection for Fisher-Price that will benefit a fund for first responders on the front lines of the coronavirus pandemic.

The Fisher-Price “Play It Forward” collection includes:

Nurses - “From medical care to emotional support – nurses are heroes with heart.”

Doctors - “Always putting their patients first, doctors are heroes who don’t just save the day, they save lives.”

Delivery drivers - “Going the extra mile to bring people what they need, these heroes always deliver.”

Emergency Medical Technicians - “EMTs are the heroes who are first on the scene in an emergency, doing everything they can to help.”

Little People Community Champions - “These community champions work hard every day to help us stay healthy, safe and stocked with everything we need.” This collection includes a doctor, nurse, EMT, delivery driver and grocery store worker “for helpers and supporters ages 1-101 years.”

The action figures are $20 each and will ship on Dec. 31, 2020.

According to Mattel, from April 29 to May 31, $15 from each toy sold will be donated to #FirstRespondersFirst, “a fund dedicated to providing essential supplies, equipment and resources for protecting frontline healthcare workers and their families.”

The figures are for “heroes and supporters” age 3 and older. Each one has moveable arms and legs and comes with two accessories, according to Mattel.


©2020 The Patriot-News (Harrisburg, Pa.)