abcNews.com
NEW YORK — A New York perfume manufacturer has come under scrutiny for selling a new firefighter-inspired perfume, First Response-Boston, by those who believe the scent capitalizes on April’s tragic bombing at the Boston Marathon.
Demeter Fragrance Library launched the new perfume, which incorporates the smell of smoke and rubber, on May 18, a month after the Boston Marathon bombing, which killed three and injured 264 people.
“We have an unusual approach to fragrances; we’re constantly looking for things that resonate. We originally wanted to create a perfume for the New York City fire department, but after the events in Boston we decided to tailor the perfume for the Boston firefighters,” says Demeter CEO Mark D. Crames, who has lived in the Boston area.
Full story: Eau de Firefighter: ‘First Response-Boston’ Seen as ‘Insensitive’