Nevada regional air, ground ambulances rebrand as REMSA Health
The updated brand is intended to highlight the available prehospital services as a partnership
By Rachel Engel
The air and ground ambulance organizations that serve northern Nevada and northern California announced this week they will be known collectively as one brand.
The Regional Emergency Medical Service Authority (REMSA) and Care Flight will be rebranded as REMSA Health, which more accurately reflects their prehospital role, said President and CEO Dean Dow.
“Health care has changed dramatically and so has the way that REMSA and Care Flight respond to calls for medical care,” Dow said in an interview with Plumas News. “Populations need different approaches to accessing care, including receiving care when and where they need it.”
The rebranding, he said, better highlights the overall contribution the two organizations provide.
“REMSA Health more fully expresses our true role in this community,” Dow said, “which reaches beyond emergency medicine services and into innovative programing for integrated community and population health, strategic partnerships, community leadership and health education and prevention.”
In addition to air and ground transport services, REMSA Health offers community and healthcare professional education, special event medical coverage, TEMS Search and Rescue, a Nurse Health Line, community paramedicine and alternative transport destinations.