Presentation: Preparing for sentinel EMS news events

EMS leaders at Pinnacle conference learn and discuss best practices for preparing for and surviving a sentinel EMS news event

July 25, 2016 01:01 PM •

Local news media is interested in EMS when it is at its best — saving lives — or at its worst. The attention an EMS agency and its paramedics receives from the news media is a reflection of intentional pre-planning and relationship building, as well as inadequate preparation for sentinel events, such as collisions, thefts, billing fraud, LODDs and at-work arrests.

These slides, from my presentation at the 2016 Pinnacle EMS Leadership Forum, explore the best practices of several agencies who excel at media relations and the regular news coverage that expose opportunities for policy change and training improvement.

Preparing for Sentinel EMS News Events from Greg Friese

Read quick takes from other sessions presented by experts and leaders at the 2016 Pinnacle EMS Leadership Forum.

EMS Advocacy EMS Education EMS News EMS Training Education and Training Pinnacle Social Media for EMS Special Coverage: Pinnacle 2016

Greg Friese, MS, NRP

Greg Friese, MS, NRP, is the Lexipol Editorial Director, leading the efforts of the editorial team on Police1, FireRescue1, Corrections1 and EMS1. Greg served as the EMS1 editor-in-chief for five years. He has a bachelor’s degree from the University of Wisconsin-Madison and a master’s degree from the University of Idaho. He is an educator, author, national registry paramedic since 2005, and a long-distance runner. Greg was a 2010 recipient of the EMS 10 Award for innovation. He is also a three-time Jesse H. Neal award winner, the most prestigious award in specialized journalism, and the 2018 and 2020 Eddie Award winner for best Column/Blog. Connect with Greg on LinkedIn.