Greg Friese, an EMS educator and advocate of social media, describes how educators can engage their students in the creation of social media – photos, videos, podcasts, and blog articles – as a learning activity. Students likely already have the tools and experience using social media. Educators can harness this experience to create content for learning and to share with future student groups. Learn more about social media and elearning design at http://piosocialmediatraining.com and http://eps411.com.