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Pa. campaign aimed at young EMS recruits

By JULIE SIDONI

It’s getting more difficult to find, and keep, good emergency services personnel, according to EMS, and it’s the reason behind a new ad campaign.

Emergency officials call it their number-one concern when it comes to ambulance services: attracting and retaining quality people. They’ve come up with a new and rather flashy ad campaign, hoping to turn a few young heads.

It’s bright. It’s action-packed. It’s definitely an attention-getter and according to John Campos of EMS Council of NEPA, that’s the point of the new campaign.

Full Story: http://www.wnep.com/Global/story.asp?S=4225574