Vancouver,, B.C.-- Xantrex Technology USA Inc., a subsidiary of Schneider Electric, announced the advent of new social media and web-based marketing initiatives.
On the heels of its all-new comprehensive website www.xantrex.com that launched last quarter, Xantrex has followed with a strong initiative in the world of social marketing. The company has produced two new exclusive branded channels on YouTube and Twitter, plus has customized targeted e-newsletters for each of its mobile market segments including marine, RV and commercial/industrial trucking.
“We believe that social marketing clearly affords Xantrex the opportunity to further build and develop relationships with our clients including OEMs, dealers, distributors, installers and end users,” said Richard Gaudet, General Manager, Xantrex Technology USA Inc. “Our marketing team is looking far beyond the scope of traditional marketing to embrace the latest in online technology which is critical in today’s marketing mix. Our goal is simple: to pro-actively connect and engage with our customers, while keeping them informed about our company, its various products, services and activities.”
The Xantrex YouTube Channel will serve as the online repository for product information and training videos. The Xantrex Twitter Channel is designed expressly to inform and educate followers about the company’s projects, products and special events, as well as providing breaking and relevant industry news.
About Xantrex
Xantrex Technology USA Inc., a subsidiary of Schneider Electric, is a world leader in the development, manufacturing and marketing of advanced power electronic products and systems for the mobile power markets. The company’s products convert and control raw electrical power from any central, distributed, renewable, or backup power source into high-quality power required by electronic equipment. Xantrex is headquartered in Vancouver, Canada, with facilities in the United States.
About Schneider Electric
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in energy and infrastructure, industrial processes, building automation, and data centres/networks, as well as a broad presence in residential applications. Focused on making energy safe, reliable, and efficient, the company’s 100,000 plus employees achieved sales of 15.8 billion euros in 2009, through an active commitment to help individuals and organizations “Make the most of their energy”.