New Hi-Vis Series Extends LaCrosse’s Focus on Innovation and Superior Performance
PORTLAND, Ore. — LaCrosse Footwear, Inc (Nasdaq: BOOT), a leading provider of branded work and outdoor footwear for expert users, launched the new waterproof Hi-Vis safety apparel series featuring LaCrosse’s Precision Fit Technology(TM).
“With our new Hi-Vis safety apparel, LaCrosse continues to extend its commitment to develop high-performance products by infusing new technologies and innovative designs,” said Joseph P. Schneider, president and CEO of LaCrosse Footwear. “In developing the safety apparel series, we studied the fit and functionality features that are most important to our end users. With cutting-edge features for added performance, safety and comfort, our new Hi-Vis safety apparel meets the highest ANSI/ISEA 107-2004 Class III standards”
Precision Fit Technology (PFT) takes safety apparel to a new level, overbuilt with fit features to increase the user’s range of motion in specific areas, such as: shoulder fit, head movement with hood and collar, elbow and knee gussets, sleeve length, pocket locations, and zipper placement. Utilizing premium materials for the ultimate in safety and durability, the new series features 3M Scotchlite(TM) Reflective Material tape and heavy-duty Hi-Vis fabric.
The new Hi-Vis line consists of the Typhoon Series, Mountain Pass Series and the Road Crew PVC Series:
* The Typhoon Series features a 29" jacket, 48" coat, fly front bib, and plain front pants. Built with a 300D polyester canvas, LaCrosse’s Hyper-dri(R) technology, a 100% waterproof, breathable membrane and heavy-duty performance Hi-Vis fabric, it is ideal for all work environments where user visibility is important.
* The Mountain Pass waterproof Hi-Vis cold weather series includes the insulated 29" jacket, 32" parka and the 3-in-1 - 32" parka, featuring a 260-gram zip out LaCrosse fleece liner.
* The Road Crew Series is made up of .40 mm Hi-Vis PVC/Polyester 30" jacket, 48" coat, fly front bib, and plain front pant.
The new Hi-Vis safety apparel series is available today in both retail and industrial distribution channels.
About LaCrosse Footwear
LaCrosse Footwear is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Company’s trusted Danner(R) and LaCrosse(R) brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. Work customers include people in law enforcement, agriculture, firefighting, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at www.lacrossefootwear.com and www.danner.com. For investor information, see our corporate website at www.lacrossefootwearinc.com.