AUSTIN, TEXAS —ESO Solutions, Inc., a leading provider of software and interoperability solutions aimed at the prehospital healthcare market, announced the hiring of Jeff Lucia as Vice President of Marketing.
Widely regarded as one of the top experts in marketing in the EMS and healthcare fields, Lucia comes to ESO with more than 25 years of experience bridging the worlds of emergency services, health, marketing and media.
Lucia joins ESO at a time the company is rapidly expanding and breaking new ground in the area of data exchange and integration between EMS and hospitals. ESO is on the forefront of helping EMS agencies, fire departments and hospitals nationwide improve their patient care, patient outcomes and operations—in large part due to ESO’s revolutionary innovations in EMS measurement/benchmarking and providing quality improvement through outcome data.
“Jeff joins our team at a pivotal point in EMS and healthcare,” said Chris Dillie, president and CEO of ESO. “I’ve long admired Jeff’s creative vision. He helped guide our marketing as a consultant in the early days of ESO, and we look forward to his leadership as ESO tells the larger story of how data and science translate to improved patient care.”
For the past 13 years, Lucia served as a partner with the RedFlash Group, a national consulting firm providing strategic marketing and communications guidance to clients in healthcare and public safety. While there, he helped lead the creation of iconic campaigns for dozens of respected companies, federal agencies, non-profit organizations and select EMS services. Early in his career Lucia served as a paramedic and EMS instructor in New York State, Massachusetts and California, then took his clinical experience and journalism training to publishing and media as an editor at JEMS, the Journal of Emergency Medical Services, followed by editorial management roles at numerous consumer-focused health and fitness magazines and websites. He later joined the RedFlash Group as a partner, marketing strategist and creative director.
“ESO is bringing the best sort of disruptive change and improvement to EMS, as well as the larger healthcare community,” Lucia said. “There’s no better example of the potential for data to change an entire profession for the better, and to help make an even greater difference in healthcare outcomes for millions of patients.”
Keith Griffiths, president and founding partner of the RedFlash Group, added, “I first got to know Jeff when we worked together at JEMS more than 20 years ago. Then and now, he has always pushed our teams, our clients and himself to stretch, challenge assumptions and pursue excellence. He’s made such a positive difference for our profession, and I know that will continue in his new role.”
Lucia will join ESO on November 30.