Christa Lassen-Vogel is the senior manager, communications and brand strategy for ZOLL software and data solutions. She is a veteran health care and technology marketer specializing in branding, innovation and customer-centric content. Motivated by a strong desire to connect customer needs with meaningful solutions, she takes pride in immersing herself in her audience’s experience in order to provide authentic, valuable information and insight. Prior to joining ZOLL, Christa developed marketing and brand strategies to power the growth of companies ranging from early-stage B2B enterprises to Fortune 100 consumer brands. She has named products from surgical devices to oatmeal and was the award-winning creative force behind numerous digital, print and television campaigns.