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Make EMS Week a year round celebration

Updated February 18, 2015

Instead of relegating celebration to a single week of May consider how to recognize the accomplishments of EMS all year long.

EMS week has always had two purposes — appreciation of EMS providers and improving public awareness of EMS contributions.

Like most recognition days, weeks, or months I believe celebration and affirmation should be ongoing throughout the year and not set aside for just one day or week. Why should we confine our recognition to a set schedule?

1. Recognize anniversaries

Acknowledge members' length of service anniversary on the actual anniversary date.

2. Solicit patients and receiving facility staff for testimonial letters

Ask customers for testimonial letters about the service they received. Share the original with the patient care crew. Post a copy of the letter for all members to see. Post quotes from the letter on your organization blog and include really excellent customer quotes in your annual report.

3. Celebrate assessment and treatment accomplishments

Set attainable goals for accomplishment of specific patient assessment and treatment techniques in one and three month increments. Review PCRs to assess meeting these goals and recognize successful accomplishment at member meetings or by "all-staff" e-mails.

4. Party, party, party

Host regular social events for members. Quarterly or semi-annual has always felt about right to me.

5. Facebook page 

Start a Facebook page or blog for your service. Write about your organization's successes – cardiac arrest saves, injury prevention programs, new employees completing training, employee length of service awards, new equipment, completion of special training, and grant awards won by your organization. Make sure local reporters know about your blog and invite them to use blog content for news reports.

6. Regular promotion of news and events

Submit monthly press releases — based on your blog posts — to local media.For EMS public relations timing is everything.

7. Get out and mingle

Participate in community events that will increase public awareness of your organization.

Finally, ASK members about the recognition they would like to receive. We all have different expectations and needs for recognition. An EMS Week gift might be adequate for some and totally inadequate for others.

Use the comments area below to share how your service celebrates EMS all year long.

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