Josh Weiss
Josh Weiss served as the national Director of Public Relations for Rural/Metro Corporation, a leading national provider of private ambulance and fire protection services, and as Director of Communications and Public Affairs for American Traffic Solutions, a national leader in traffic safety cameras. In the past 15 years, Josh has worked with hundreds of external and internal clients including public and private companies in the healthcare and technology industries, government municipalities, police and fire Departments, and community organizations to build positive brands and manage reputations. He now operates 10 to 1 Public Relations.
Full list of Josh Weiss results
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How to create a guide for responding to the media
–Prepare your agency for when it becomes the story or a major part the story
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How sticking to an EMS public relations plan pays off
–Realize the benefits of regular outreach by making positive press releases a routine
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How to connect EMS promotion to Valentine's Day
–The public loves heart-warming stories of EMS reuniting couples and saving lives
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Why 'bad press' is a bad EMS strategy
–Assess any publicity or marketing efforts to ensure congruence to your mission, goals, and audience
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7 ways to respond to online comments or negative posts
–A timely, genuine, and respectful approach will defuse the situation and win you support
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Vary annual EMS events to keep media engaged
–By making slight tweaks, local media came back every year to cover an ambulance driving demonstration that shared the same core message each time
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5 tips for getting media coverage at EMS trade shows
–Trade shows bring together industry reporters from across the nation, and a few simple tricks can help get your company or product noticed
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7 eye-catching EMS products and services
–The Pinnacle EMS conference featured about 40 vendors offering up-and-coming products and services for EMS leaders
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What EMS agencies can learn from Cleveland sports teams
–I’ll root for Cleveland sports teams until the day I die, but EMS agencies don’t always inspire the same public loyalty
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Two ways new PIOs can get their EMS agency positive press
–You have permission to go behind the scenes of the media outlet you want to cover your agency, so take full advantage of this opportunity
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What Billy Joel taught me about EMS career satisfaction
–From anti-drunk driving campaigns to funding pet oxygen masks, there are many ways we can incorporate our passion into our day job
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How to construct a Valentine’s Day event that gets your organization some love
–A clever holiday-focused media event can turn a story that would normally be ignored into one worth covering
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New hire announcements raise company profile
–Is your agency taking advantage of this easy, repeatable media opportunity?
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Rock and roll lesson: Keep it simple
–Staying on point is key to getting your message across
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