Banner Ad Specifications accepts industry standard (JPG or GIF) banners and rich media ad formats. The following guidelines will help you develop banner ads that meet our specifications.

Banner and Rich Media Options:

(Limit One [1] Destination URL per Banner Ad)

JPG, GIF, & Rich Media (expandable, audio and video, in-banner streaming, and transitional)
Art Size Dimensions that can be static images or Rich Media enabled:
160x600, 300x250, 160x240, 160x100, 728x90, 640x480
Maximum File Size
  • 300x250 = 30k
  • 160x600 = 30k
  • 300x600 = 30k
  • 728x90 = 30K
  • 640x480 = 100K
File Formats:
Approved Third Party Vendors:
Bluestreak, DoubleClick DART Motif, Eyeblaster, Point.Roll, Unicast In-Page Enliven, Viewpoint, Eyewonder, Interpolls, Klipmart, Atlas, and Shoshkele
Rich Media Types:
Expandable Banners (User-initiated)
Expandable Ads are accepted on all section main pages and story pages except the home page. Method of expansion and disappearance must be the same. (i.e., mouse-over or click). See more implementation guidelines below.

Maximum Expansion on HTML (creative pixel size includes banner and panel):
  • 300x250 expands to 500x500 (expands left, up, or down)
  • 160x600 expands to 400x600 (expands left only)
Transitional/Interstitial Ad Policy:
Transitional ads are defined as full-page ads that appear between pages during user navigation.
  • All click-through URLs must open in a new browser window.
  • The transitional ad needs to show on entry.
  • Accepted section pages only: News & Topics
  • Dimensions: Up to 640 pixels wide, 480 pixels height.
  • Horizontal scroll bars are not permitted.
  • File size: 100k
  • Maximum Animation: Up to 15 seconds and must close automatically after that. (Video can be host-or-user initiated. Audio must be user-initiated.)
  • Frequency: One (1) exposure per unique user per calendar day.
  • Prior approval required for all transitional ads at least 15 business days in advance of the campaign launch .
  • Final approved creative must be submitted at least 5 business days in advance of the campaign launch.
Audio and Video (includes In-Banner Streaming)
No host-initiated audio is permitted on Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality. Video can be host- or user-initiated. Any exceptions need prior approval.
Animation/Looping Guidelines for all media types
No loop maximum, but total animation time for all loops combined cannot exceed 15 seconds. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s).
Implementation Guidelines:
Ad Creative Animation Time for the following:
  • Transitional and Audio: No more than 15 seconds on all pages.
  • In-Banner Streaming Video: No more than 30 seconds on all pages. Video must contain clearly visible “mute” and “stop” functionality.
Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE X" button must be prominent and obvious.
Flash Ad Requirements

Click Tracking
The author of the Flash source file (.fla) has to assign a clickTag variable using a getURL button action. They also have to make sure that they have selected "_blank" for a target so it opens in a new window.

Step 1: Create a new layer on top of the design. Make a button which covers the entire design. Make sure the button is transparent.

Step 2: Right click on the transparent button and hit “Action”. Copy/Paste the following onto the script:

on (press) {getURL(url, "_blank");}

Make sure you check to see if the script contains no error.

Step 3: Exit out the Action box. Create another new layer on top of the previous. Make another button to cover the entire design. Again, make sure the button is transparent.

Step 4: Right click on the transparent button and hit “Action.” In “Global Functions” folder on upper left box, open up the “Brower/Network” folder. Double click on “getURL”. In the URL: box on the top, put in the FULL URL address that you wish to link to. In the Window: box below, please use _Blank.

Step 5: Exit out of the Action box. Save, Publish, and you’re done!

File Requirements

  • Backup .gifs must be submitted
  • Animation cannot continue past 15 seconds
  • Frame rate must be no more than 18fps
  • File size must not exceed Max File Sizes Above
Approval Process:
Prior approval from must be given for use of transitional/interstitial ads.

All Rich Media ads require 72-hour approval by site and submission 1 week prior to contract start date.

In the case of extreme negative user feedback/interference PoliceOne Editorial reserves the right to pull creative prior to campaign delivery. Advertiser would then have the right to make-good impressions with other mutually acceptable inventory.


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