Having trouble getting started? EMS1 has compiled a few useful suggestions and tips to help the writing process. So clear your desk, boot up the word processor, and start putting down your thoughts and inspirations on the page.
Start and finish strong. Draw readers in with a solid introduction. For example, begin with a surprising fact or an open-ended question. Conclude with a strong paragraph that summarizes the article and makes readers think.
Keep sentences short. For easy reading, sentences should vary in structure and length, but the average sentence length should be between 15 and 20 words. Always favor the simple over the complex. As yourself if the longer word is really needed.
Avoid unnecessary words.Nothing weakens writing more than wordiness. Make sure that every word carries its own weight. Eliminate excess words.
Keep action in your verbs. Use active verbs — they give writing impact by emphasizing action. Write “they developed the safety program” instead of “the safety program was developed by them.”
Use concrete language. Abstract words can make writing dull, and they can obscure meaning. Use short, concrete terms that readers can visualize.
Minimize “-ing” words. They reduce action. Instead of “inspecting the machine shop is a requirement” say “employees must inspect the machine shop.”
Relate to your readers’ experiences. Choose words that appeal to the audience's unique mindset. Words do not have fixed meanings.
Vary your style. Keep your writing interesting by varying sentence structure and length.
Write to express, not to impress. The best writing expresses complex ideas in clear and simple terms.
Document facts and figures. Although articles in the practice specialty/branch newsletters need not be footnoted, the following are guidelines if citations are included:
By acknowledging the sources for any statistics you cite, statements you make or quotes you include, you enhance the credibility and authority of your article, and you provide readers with information to locate the sources and to conduct further research. Sources should be acknowledged both in text (in parenthetical form) and at the end of the article.