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Home > Topics > Community Awareness
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EMS News in Focus
by Arthur Hsieh

Best. Video. Ever — For EMS

We have to think outside the box to convey message that ounce of prevention is truly worth pound of cure

By Arthur Hsieh

Editor's note: Viewers who tuned into this past Sunday's episode of Downton Abbey in the U.K. saw the premiere of a rather startling advertisement for St John Ambulance, a London-based organization that teaches people how to perform first aid.


When it comes to community health and prevention, we have to think outside the box of conventional thinking to get people to notice the message that an ounce of prevention is truly worth the pound of cure.

As EMS providers, we know that the application of early CPR or first aid can really make a difference in outcomes. This public service announcement is a really great example of creativity applied simply yet elegantly.

And to have the ad run during one of England's most popular shows? Brilliant!

It will be really interesting to see how effective it is at convincing people to learn first aid.

Teaching first aid does not have to be expensive or time-consuming. It can take less than two hours to train someone in the basic elements of scene safety, CPR, bleeding control and other essential skills, providing the confidence and knowledge necessary to overcome the initial fear of doing something "wrong."

What does your service do to train the community  in emergency care? 

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About the author

EMS1 Editorial Advisor Art Hsieh, MA, NREMT-P currently teaches at the Public Safety Training Center, Santa Rosa Junior College in the Emergency Care Program. Since 1982, Art has worked as a line medic and chief officer in the private, third service and fire-based EMS. He has directed both primary and EMS continuing education programs. Art is a textbook author, has presented at conferences nationwide, and continues to provide patient care at an EMS service in Northern California. Contact Art at
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