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Home > Topics > Communication
April 16, 2014
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The PR Medic
by Josh Weiss

What Billy Joel taught me about EMS career satisfaction

From anti-drunk driving campaigns to funding pet oxygen masks, there are many ways we can incorporate our passion into our day job

By Josh Weiss

During high school and college, I worked at several radio stations and was lucky enough to interview several famous musicians. One was the Piano Man himself, Billy Joel.

He shared some advice that some 20-plus years later still resonates with me: “Figure out what you’re good at, and do that. Otherwise, you’re just wasting your time.”

That memory was recently triggered by a phone call from a peer that I highly respect seeking some advice.

About a year ago he quit his job at a TV news station after feeling burned-out. He launched a new business, which is doing well. But he admitted he was considering returning to his former career because he missed the passion he used to have for his work.

Good vs. passionate

It got me thinking. Being good at something isn’t the same as being passionate about it. 

In EMS, there are many ways we can incorporate our passion into our day job.

If you care about animals, find a way to fund pet oxygen masks for the ambulances in your department.

If drunk driving, a medical condition like a stroke, or a disease a family member suffers from are important to you, sell media on stories that connect your profession with your passion – your pitch will be that much more compelling. 

EMS touches on many different issues, and our role as public relations professionals is to recognize the passion within ourselves, our organization and our peers.

Then, we need to tell those human interest stories to create memorable images and positive public awareness for our companies.

A lesson from finance

Here’s an example.  A financial advisor I know had a passion to ensure that his personal investments were not “terror-infested.” 

No mutual fund existed that screened out U.S. companies operating in terror nations like Iran, Syria and North Korea — so he created his own. He combined his talent with his passion.  It’s not easy, but it’s fulfilling and personally rewarding. 

So to update Billy Joel’s quote, “Figure out what you’re good at and passionate about, and do that.  Otherwise, you’re just wasting your time.”

About the author

Josh Weiss served as the national Director of Public Relations for Rural/Metro Corporation, a leading national provider of private ambulance and fire protection services, and as Director of Communications and Public Affairs for American Traffic Solutions, a national leader in traffic safety cameras. In the past 15 years, Josh has worked with hundreds of external and internal clients including public and private companies in the healthcare and technology industries, government municipalities, police and fire Departments, and community organizations to build positive brands and manage reputations. He now operates 10 to 1 Public Relations.
Comments
The comments below are member-generated and do not necessarily reflect the opinions of EMS1.com or its staff. If you cannot see comments, try disabling privacy and ad blocking plugins in your browser. All comments must comply with our Member Commenting Policy.
Rosie Bellace Rosie Bellace Thursday, April 17, 2014 6:33:09 PM Good advice! Pet oxygen masks for our local...great!
Rj Reaper Naef Rj Reaper Naef Saturday, April 19, 2014 6:41:46 PM Just sitting here Bsing with my 15 year old, read this part about the Quote From the Piano Man and passed it onto him Excellent advice from my favorite singer

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